Paid media is a marketing strategy that involves paid promotion of a business on an external platform like Social media ads, google ads,  twitter, swiggy, zomato and quick commerce platforms like zepto, blinkit  . It is done majorly for brand awareness and revenue growth for online businesses. 

One of the key benefits of sponsored media is its ability to reach a large audience. Paid media allows you to reach more people than you could with your own channels, such websites or social media pages. You may also target your audience more accurately with paid media than you could with traditional advertising methods. Targeting individuals may be done based on their demographics, hobbies, and even previous purchases. This suggests that the right people will see your ads, increasing the possibility of a high return on investment.